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Diös in Luleå

Johan Lang

Johan Lång, Business Area Manager Luleå

The Luleå market

What makes Luleå an attractive city for Diös?

“Luleå is an incredibly beautiful coastal city, surrounded by water and with a unique archipelago. It is also a modern, conscious city that is seeing a steady influx of new residents. Thanks to frequent flights and train connections, Luleå is highly accessible.”

What makes Luleå an attractive city for businesses and retailers?

“Luleå has a living centre with many natural meeting places. We have three shopping centres with a good mix of stores and top-notch restaurants as well as a university of technology that attracts the very best. The city has an explicit strategy for the breakdown between out-of-town and city-centre shopping centres, ensuring that they complement each other. That’s how we ensure that Luleå will have a living city centre also in future, despite the residents’ changing consumption patterns. Last but not least, Luleå is a fantastic sports city, with women’s and men’s basket and ice hockey teams that compete for gold every year.”

How are you collaborating with other players in the locality?

“In Luleå, there is a successful partnership among businesses, the local authority and the university (Triple Helix). Diös is also a member of a number of forums, trade councils and governing bodies which are working to develop and strengthen Luleå and the region.”

What were Diös’ focus areas in Luleå in 2019?

“In 2019, we continued to work on developing the Biet and Tjädern properties. These are important elements for urban development in Luleå, as they will help to create more housing, new services and more smart offices in the centre of town. We have also initiated a major adaptation of the Stören property in the South Harbour, for the local authority and the city’s planning committee. In 2019, we also initiated a development project for the Shopping galleria, where we defined the orientation and concepts for how we want to develop the shopping centre going forward. The Bastard Burgers lease is a part of this project.”

What will you be doing in 2020 and going forward?

“For us, the coming years are very much about continuing to increase density, which is something that is very important for us in view of our position in the city. We will continue our efforts to develop the retail sector, focusing on the shopping galleria, and our development properties biet and tjädern.”

No major projects

Market Rents and Yield

Source: Pangea Research - The figures refer to the average for properties in prime locations.

Rent, SEK/sq.m Yield, %
Office 1,850 5.25
Retail 3,400 5.90
Residential 1,775 3.25