The Borlänge market
What makes Borlänge an attractive city for Diös?
“Borlänge is a traditional market town that is taking a giant leap into becoming an event city. Good transport connections, a strong local economy and a drive to arrange big events are some of the city’s strengths. Right now, Borlänge is one of Diös’ most happening cities. We are building tomorrow’s office for the Swedish Transport Administration and the new campus for the university, we are seeing good demand for our office premises and we had a good 2019 with several successful examples of conversions of retail space.”
What makes Borlänge an attractive locality for businesses and retailers?
“In addition to the big project that Diös is running, the local authority is planning for a new cultural centre. Our industry colleagues also have several housing projects running in the centre, which means that more people will be living and moving about.The city’s good transport connections are important for the companies that operate here. There are also many large, stable companies in the city, which creates good demand for and job opportunities for local service-sector companies.”
How are you collaborating with other players in the locality?
We have a very good relationship with the business and enterprise team at the local authority and with other property owners. We are also involved in the “Händelsestaden Borlänge” project, which is aiming to transform Borlänge from a traditional market town into an events city – a big and important step for the development of the city.
What were Diös’ focus areas in Borlänge in 2019?
“By far the biggest event in 2019 was Dalarna University’s decision to establish its new campus in the centre of Borlänge, on the Mimer property, which is also known as Liljanhuset. Together, we will be developing tomorrow’s campus, an attractive fit-for-purpose campus with a focus on entirely new learning environments and opportunities for advanced activities. The future central location is close to a developed transport hub and enables a close partnership with the local business sector. During the year, we also had several tenants who expanded their space and grew with us, which is always satisfying.”
What will you be doing in 2020 and going forward?
“We will be focusing on the relocation of the university and are already looking forward to several new business openings in the centre, which is a natural consequence of the increased need for related services that the move will give rise to.”